Infotronics drives growth through partnerships

SonicWALL, Replify and IGEL have just been signed up to work with the software distributor which specialises in virtualisation, VDI and server-based computing, as well as storage, disaster recovery, security and email management.

The company, established in 2000, recently took on two new channel managers, the latest being Lance Burns, who started three weeks ago in Brisbane as the channel manager for Queensland and New Zealand.

The company first started with a channel manager in Melbourne but now has one in Brisbane and one in Sydney.

Sara Williams, Infotronics marketing manager, exclusively told CRN the company had rapidly expanded in the last 18-24 months.

She said: "It is a very exciting time for us. We have signed some new distribution partners - SonicWALL, Replify and IGEL - and we have grown from one to three channel managers."

"We are getting a lot more attention because we are growing strongly and we are starting to look at developing our marketing and vendor relationships. We have a very strong tech base which helps and it is a big thing for us in terms of expansion. We are also looking to push into the enterprise space."

According to Phil Lancaster, Infotronic’s technical director, the company added to its virtualisation product set with Data Domain for Disk Duplication and Acronis for imaging, DR and migrations which has complimented its portfolio of Virtualisation products that includes Vizioncore, Datacore, Provision Networks and Platespin.

Infotronics has signed a number of new vendors over the last few months, including Veeam, Vkernal and XTS in recent times.

Williams added: “When this many vendors come on board in such a short space of time we know we are entering into an exciting phase for the company as a whole.”