How Atturra's partnership strategy solidified its no. 1 Boomi status

Atturra has attributed its multiple Boomi partner of the year awards to a strategy of forging partnerships that complement its relationship with the IaaS vendor.

The ASX-listed company was honoured at Boomi’s Asia Pacific and Japan partner summit this week, taking home partner of the year awards in the APJ, ANZ and APJ Practice Excellence categories.

It was the fourth time Atturra had won the APJ Practice Excellence Award since partnering with Boomi in 2016.

Atturra’s executive GM of data and integration Jason Frost told CRN Australia that the company’s success is the result of focusing on Boomi.

“We’ve been around for 20 years doing integration, and then about seven years ago, we decided that we wanted to change our partner system to be a number one partner strategy.”

“I came out of the vendor world, so I lived on the other side of the fence where partnerships work really well for the first one, two and three partners, and then it becomes acquaintances from my point of view.”

“So we wanted to be a partner, not an acquaintance.”

Frost said the strategy saw Atturra expand its services and secure partnerships to facilitate its work with Boomi.  

“Historically, we were the guys that knew how to move data around integration.”

“What we decided about three years ago was customers need more than just someone to help do the tools; they need a partner that can come and show them the data journey, or what we call finding moments that matter with data.”

“So we expanded our partnerships over the last two, three years to be complementary to the Boomi story; data lake, analytics, data security.”

“Because customers want the data journey. Boomi can provide the integration story, but to implement it they need the whole data story.”

Frost explained how Attura and Boomi helped an Australian university use its data to improve student services, which was made possible via the company's complementary partnerships.

“So a struggling student’s got an assignment due in a week's time and the university knows that they haven't opened their assignment up yet.”

“Using data knowledge and integration, we sent a note to the student saying you better open your assignment up [because] it's due next week, otherwise you may fail.”

“Part of knowing that student position is not just knowing when to move the data, it’s now [knowing] where the data is, making sure we're getting into it securely, making sure we can do analytics and reporting around it.”

“So we signed the data lake providers, estate partners two years ago. A number of these partnerships have been to boost the data pipeline story, which has helped us grow.”

“Our legacy was integration, but now [integration] is absolutely key to what we do with the data components around it, but also trying to [uncover] value in the data."

"That's been super important to us and I think that's why the relationship with Boomi is super tight."