Storage acceleration vendor PernixData has declared its intent to "step on flash storage" in the Australian channel by hiring an Asia Pacific sales executive, while announcing it was named by Gartner as a "Cool Vendor".
"The old model is to buy more [storage] capacity to gain performance," said Jeff Aaron, vice president of marketing at PernixData. "But as more systems go virtual, storage can't keep up."
PernixData's main game is to virtualise server memory to "enable scale-out storage performance that is independent of capacity" through its offering, branded FVP. The solution offers an alternative to purchasing additional physical storage to resolve performance problems.
"What we produce can be labelled software-defined storage but the term is so overhyped we avoid it," said Aaron.
The US executive told CRN that the company had only started shipping in his home country in August, with Japan and Europe following last spring. The Australian operations were born in February with the hiring of Simon Williams as APAC sales manager.
"Technology in the ANZ region is already highly virtualised, so the market is ripe for something like FVP," Williams told CRN. "We already have Datacom, BEarena, CSW and ViFX signed up as channel partners."
Gartner's Cool Vendors in Storage Technologies report named PernixData as one of four emerging storage firms that "provide innovative storage capabilities via new delivery methods and performance management".
The report recommended: "Deploy PernixData when looking for simple, non-disruptive means to increase the read/write performance of your virtualised applications using server-side flash."
Aaron told CRN that the company founded by two ex-VMware employees now has 120 staff in the US, with more than half devoted to research and development. PernixData will conduct all of its business through the channel in Australia.
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