Fronde hires Tquila founder Ben Ingram to lead Salesforce business

Trans-Tasman IT provider Fronde has lured over Tquila co-founder Ben Ingram to lead its new Salesforce consulting business in Australia.

In the newly created role of customer experience transformation, Ingram will be responsible for managing Fronde's new and existing Salesforce customer relationships, along with contributing to developing IP and consulting methodologies, as well as growing the company's talent pool.

Ingram founded Tquila in the UK in 2009, which grew to become one of the largest Salesforce implementation partners in the UK before the business was sold to Accenture in 2015.

Since then, Ingram has worked in the lead role at PwC to build its own Salesforce practice in Melbourne.

“I’m very excited to take on Fronde’s new CX transformation role, and to be part of such a passionate and pioneering company," said Ingram.

"Fronde's position of enabling organisations to accelerate the world they live in is highly relevant, valuable and unique. Their strong position about customer success and experience is something I am also passionate about and I look forward to contributing to the next phase of its success.”

Fronde CTO James Valentine said Ingram's proven track record as a Salesforce leader made him a great choice for the role.

“It’s fantastic to have a leader like Ben enter the business. An experienced leader, Ben will have the autonomy to drive our Salesforce practice forward, and we're delighted to have him on the team.”

Fronde's head of sales and marketing Don McLean added: “We are really excited to have Ben onboard showing that Fronde are staking our place in the Salesforce marketplace in Australia and New Zealand growing our share of Salesforce delivery and managed services to become a significant player in this market."

Last month, Fronde made another significant hire with Auckland International Airport's technology lead coming on board as its new chief executive.