First-ever Aussie to win IBM's global marketing award

IBM has named Computer Merchants as the winner of its 2014 Choice Award for Marketing Excellence Asia Pacific.

The Queensland-based IT firm won the gong for a multi-platform promotion of IBM PureFlex Systems. It teamed with RAW Marketing Consulting to launch the series of innovative campaigns.

Computer Merchants director of marketing Mark Loparow accept the award at a ceremony in Las Vegas.

Computer Merchants is the first Australian company to win the award, which is given annually to the IBM business partner in recognition of outstanding, inventive marketing campaigns.

"It is a tremendous honour to be recognised for our efforts. The combination of Computer Merchants' depth of customer knowledge and RAW's creative excellence has led to a communications program we can be proud of. Our marketing campaigns have played an essential role in our business success," said Loparow,

Anthony Grigson, managing director of RAW Marketing Consulting, said: "When addressing an audience that encounters a huge amount of marketing campaigns, it takes real innovation and insight to stand out from the crowd.

"Creating these high-performing campaigns is a real team effort between ourselves, Computer Merchants and IBM. Our long relationship with Computer Merchants contributes greatly to making a successful campaign and their willingness to innovate is reflected both in their marketing and in their customer solutions."