Enterprise content management vendor Elcom has appointed Daemon Group, Wispa and Bortell as channel partners.
The deals will extend the reach of Elcom's CommunityManager.NET Platform and web applications into new market sectors.
Elcom said it is focused on increasing its number of strategic partners after revamping its partner program over recent months.
"We are committed to evolving and strengthening our partner program throughout 2010," said John Anstey, CEO at Elcom.
"We envisage increasing software sales through carefully selected channel partners operating within different audience segments."
Partnering with Daemon Group and Wispa enables Elcom to strategically expand its business into the digital marketing space.
"Both businesses have a reputation for being industry leaders in digital marketing and customer engagement. They are the perfect partners to take the CommunityManager.NET Platform to this specialist audience," said Anstey.
CEO of Deamon Group Richard Spencer, said it decided to work with Elcom "after its CommunityManager.NET Platform was recommended by a number of industry contacts".
Microsoft business solutions partner Bortell is an established SMB-focused software developer and an ideal partner to help Elcom extend its reach into this market.
Bortell specialises in developing customer relationship management (CRM) solutions and will use Elcom's CommunityManager.NET Platform to complement its existing product portfolio.