This month’s cover feature exposes a game-changing trend within the technology industry whereby the traditional IT department is being usurped by marketing as the key decision makers on IT purchasing. The winds of change are buffeting industries in every segment of the economy, but are being felt most dramatically in the financial services space.
With the mass commoditisation of technology and growing interest around cloud and big data, banks and other financial institution are viewing IT more as a tool to improve customer engagement and increase the number of transactions they make, rather than the big iron, enterprise platform approaches which have existed for the past 50 years.
This is demanding that vendors and their partners recalibrate how they think about and talk to their customers if they are prosper in this new world.
Elsewhere this month we look at the runaway success of tablet computers and ask whether their growing popularity as a tool for businesses might change the computer landscape for good and eventually sink the PC market.
And of course we have all our regular business commentators, guest columnists, ‘five minutes with’, industry events and awards and a bumper CRN tech, getting up close and personal with the latest smartphones.
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