Cisco to create online artwork with top photojournalist

The project will illustrate Cisco collaboration technologies, which are available to businesses to increase productivity and innovation.

Rosenzveig will work with a number of contributors for three hours each weekday in October.

He will ask them to upload photographs related to a chosen theme then the individual works will form a single piece, which Cisco plans to auction.

“I am very excited about being involved in such a unique project. The potential of this artwork is huge,” said Rosenzveig (pictured).

“Having the ability to collaborate with people from all around the world is a very powerful thing."

The collaborative art project comes less than a week after Cisco announced details of its collaboration portfolio.

The portfolio integrates business applications, existing network infrastructures and Web services, and allows developers to create customized applications and network-based services.

“There is no doubt that whether it’s in art or the community, or in business, health or education, the power of collaboration is real,” said Peter Hughes, Cisco manager for Unified Communications A/NZ.

“It is important that companies embrace collaboration and adapt to these changes in the way we work.

"This one-of-a-kind project we are embarking on illustrates what can be achieved when people work together and highlights how technology can power innovation.”