Broadsoft moves to take Avaya's market share with new migration plan

BroadSoft has announced a migration plan to transition customers away from Avaya and onto its own business cloud services.

With the BroadSoft cloud migration plan, Avaya customers and partners can run hybrid solutions that leverage existing PBX and on-premises investments.

Broadsoft's plan also allows customers to add cloud services such as mobile UC, team productivity and enterprise messaging, or BroadSoft cloud contact centre solutions, all built to scale.

The cloud communications vendor said its Powered by Broadsoft program ensured all channel partners had the tools, training, support and infrastructure to meet Avaya business customers' needs throughout the journey's buyer.

BroadSoft chief digital and marketing officer Taher Behbehani said: "For years businesses relied on expensive premise systems, not because they were the best choice, but because they were often the only choice.

"But today it is absolutely clear premise is dead, and businesses choose the cloud to stay competitive. BroadSoft is the cloud UC global market share leader with the portfolio, scalability and trusted track record that enables businesses to move to the cloud, and fully realise the communication and collaboration benefits the cloud delivers."

In January, Avaya filed for Chapter 11 bankruptcy protection in an effort to reduce the company's $7.9 billion debt.

Avaya ANZ announced it would continue to operate as usual and the company was "on track for 2017 with a strong pipeline supplementing existing momentum".

A US bankruptcy court judge granted Avaya interim access to $425 million out of a greater $725 million financing package, which the company may draw on again later if required.