Behind the Fast50: First Focus

It was a banner 2025 financial year for First Focus with acquisitions driving a 23% year-on-year revenue growth to see the company reach $81.2 million, placing it fifth in the 2025 techpartner.news Fast50.

Two-thirds of the Sydney-based company’s growth came from the five acquisitions it made in FY25: Lettscom, Section Group, Xari Group, Tie Networks, and Cool Chilli.

First Focus chief executive Ross Sardi said this continued the company’s strategy of making multiple smaller acquisitions, rather than fewer large ones, and that they would continue to ramp up integration capacity to handle more acquisitions.

He also explained the strategic changes that led to organic revenue growth.

“Expanding from a traditional managed services provider (MSP) model to a full technology service provider, e.g. managed SharePoint, managed AI and automation, custom software development—everything our ideal client needs from a technology perspective,” he said.

First Focus expanded regionally as well, reaching into Canberra and Gold Coast in 2025.

Sardi said in 2026 there were plans to set up in Tasmania and make its first international foray by expanding into New Zealand.

The company thrived serving the midmarket, with 90% of customers having between 21 and 500 seats.

First Focus’ top three offerings were managed services, which made up a quarter of the company’s revenue; sales of PCs and peripherals (17%); and software as a services (SaaS) licences (15%).

The company also offered a raft of other services including cybersecurity, cloud infrastructure as a service (IaaS), and hosting, among others.

Further growth strategies include the launch of CORE Intelligent Managed Services, with AI enablement, business automation and built-in E8-aligned security, continuing to build out more data and AI services, and expanding sales & marketing teams.

Sardi said that, like most other 2025 Fast50 members, First Focus found senior talent attraction a challenge at this rate of growth.

“We overcame this through huge investment in hiring senior managers underneath existing executives, allowing people the space to step up," he explained to techpartner.news.

"Also, building our own future talent through our Leadership Academy, Leadership Labs, Fast Track and other training programs.”