Brisbane-based cybersecurity firm Baidam Solutions has been named 2023 Asia-Pacific (APAC) partner of the year by email security vendor Abnormal Security.
The award recognises the partner that has contributed the most net new revenue to Abnormal Security, with consideration given to partner-sourced revenue, pipeline built via joint marketing initiatives and alignment across sales, marketing and executive levels.
Abnormal Security's APAC head of partners and alliances Matt Campbell said Baidam "were able to walk us into a significant customer, close one of our largest deals of the year, based on executive relationships that they had formed previously."
“We’ve only been working with Baidam Solutions for about 18 months, so it's a very short timeframe to become our partner of the year in 2023,” he said.
“Abnormal Security solves a very relevant problem that almost all customers have, which is around their email security challenge, and Baidam very quickly saw how Abnormal addresses that challenge in a new and innovative way that is different to what has traditionally been the case for 15 to 20 years.”
“We're growing the strategic value to each other's businesses daily; we've been off to a great start, but I do think we're really just scratching the surface."
"There is a significant opportunity for both of us out in the marketplace."
Founded in 2018 by CEO Phillip Jenkinson and Group CEO Jack Reis, Baidam has grown 310 per cent year-on-year in the past two financial years.
The Indigenous-owned firm has achieved this while working to “bridge the gap” of First Nations representation in its industry, contributing 52 per cent of its gross profit to the cause.
"The adoption of AI technologies is becoming more prevalent as we all come to terms with FraudGPT and other targeted email attacks," Jenkinson said.
"Baidam and Abnormal are at the tip of the spear to provide innovative solutions to prevent, detect, predict and respond to these threats."
"Jack and I are very pleased with the work that both teams have achieved in a short space of time to deliver real savings and business outcomes to our customers.”
Reis said the award highlights Baidam's "agility, value to the end-users and presence in the market."
"Nothing we deliver back to community can be done in isolation, and it is the whole ICT ecosystem, the village, working together to get the job done, both business outcomes and social outcomes,” he said.
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