Lenovo has named Astrid Groves as director of distribution and commercial channel for Australia.
In this role, Groves will lead Lenovo’s local channel strategy, overseeing initiatives that aim to strengthen partner enablement, enhance collaboration across the ecosystem and expand access to Lenovo’s pocket to cloud portfolio through the Lenovo 360 global channel framework.
In her previous role at Schneider Electric, Groves led channel, alliance and operational functions, and previously held senior roles at CertaOne, Vocus, Dicker Data and other leading technology organisations.
“Her leadership will be incredibly valuable as we continue to enhance our partner ecosystem and accelerate our strategy," said Silke Barlow, country GM for Lenovo Australia.
Astrid’s experience and approach align strongly with the future we’re building - one defined by collaboration, innovation and sustained partner success."
“Lenovo’s commitment to its partners is clear in its strategy, investment and culture," said Groves.
"The company’s strong focus on sustainability also resonates deeply with me. I look forward to working with our partners to create new opportunities, deliver even greater customer value and build on the strong foundations already in place.”
Groves’ appointment follows the promotion of Kirat Khara to a regional leadership position - director of commercial channel for Greater Asia Pacific.
“With Astrid stepping into this role and Kirat contributing at a regional level, we are well positioned for our next phase of growth," Barlow added.
"This leadership transition will open new opportunities for our partners and further elevate the value Lenovo brings to the market."
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