Apple is reportedly eyeing off photo-based social networking site The Fancy as part of a play into the ecommerce market.
According to Business Insider, the move would a bigger opportunity for Apple to get more cash off the 400 million credit cards it already has on file, via its iTunes store.
The two-year old, 20-strong company takes 10 percent of all purchases on its site.
Neither Apple or The Fancy have commented on the report.
[Via Business Insider]