Amber Technology signs exclusive deal with TrickleStar

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Amber Technology signs exclusive deal with TrickleStar

In October last year, TrickleStar founder, Bernard Emby, said the vendor had identified a distributor it would like to work with, and was keen on setting up a channel to take its product to market.

Its products stop the flow of standby power in PC appliances and TV accessories such as printers, modems, speakers, scanners, DVD players, amplifiers, and games consoles when they are in 'standby' mode.

Emby said the Hong Kong-based vendor had signed an exclusive partnership with Amber, so it wasn't looking for any more distribution partners.

"It's a new direction for us in that we will take the green credentials of vendors into account, and it's a direction that I think all companies should take," said Simmons in a report to the ASX on 1 April.

"We've got distributors in parts of Europe now, and business is going strong in North America.

"We're focusing on developed nations at this stage, as public awareness around green issues is stronger, and the cost of electricity makes power saving devices more attractive," he added.

The Tricklestar product will be retail-orientated with some stores already showing interest.

Emby said Amber was a good fit because it has a strong retail presence and access to various channels it is looking to leverage as well as its presence in New Zealand.

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