11:11 Systems buys Brisbane-based MSP Digital Sense

11:11 Systems (“11:11”) has acquired Digital Sense, a Brisbane-based cloud and managed services provider previously owned by Aussie Broadband.

The company was acquired by Aussie Broadband as part of its $390 million acquisition of Over The Wire in 2022.

Changes made by Broadcom to the VMware Cloud Service Provider ecosystem, reducing the number of authorised VMware partners, as well as the launch of Aussie Broadband's 'Look-to-28' strategy, which classifies the organisation as a telco rather than a broad technology company, meant the decision was made to divest the Digital Sense cloud business to ensure customers continued access to VMware cloud infrastructure.

Over the past several years, 11:11 Systems has acquired multiple VMware-based businesses, including iland Cloud, Green Cloud Defense, Unitas Global, Sungard Availability Services, Faction and Ntirety.

The acquisition of Digital Sense marks 11:11’s seventh purchase of a former VMware CSP and tenth acquisition overall.

“By bringing Digital Sense into 11:11, we’re expanding our presence in Australia while strengthening our ability to deliver world-class cloud and managed services throughout the region," said Marc Beder, GM for APAC at 11:11 Systems.

“With the investment required to remain competitive in the cloud space and the upcoming changes to the partner ecosystem in 2027, we determined that 11:11 Systems was the right home for our cloud business," said Ben O'Shea, GM of transformation and cloud at Aussie Broadband.

“Their deep specialisation in VMware environments ensures our customers will receive the strategic focus they deserve, while we sharpen our focus on our telecommunications strengths.”