[PICS] Partners feast on CRN/Ingram Micro/Microsoft ISV research breakfast

The 2019 CRN/Ingram Micro/Microsoft ISV research is titled "Climbing through clouds" - a name chosen to reflect the opportunity that global cloud platforms offer local ISVs. If you'd like a copy, mail editors@crn.com.au

Futurist, podcaster and developer Mark Pesce kicked off the events with his take on "hypertools" - and how the cloud will create a new realm of augmented reality.

Delegagtes included Lucy Brown from GEO

Jason Thomas of AusComply

CRN's Simon Sharwood presenting the research

Here's his first slide: the average ISV employs 150 people! Which is outrageous: we had a couple of monster companies report this year. A median headcount of 13 seems more typical.

The research showed that ISVs are increasingly turning towards the channel - they're less interested in direct sales and intend to work through partners.

ISVs are also looking for resellers: in 2018 our research found just over half have resellers. In 2019 that rate hit 65 percent!

Next up: Richard Higgins, Strategic ISV Lead, Microsoft Australia, who explained how Microsoft can help ISVs with Azure and dedicated programs.

Tasha Soltonovich, Vendor Onboarding Manager, Cloud, Ingram Micro ANZ, explained how Ingram can help ISVs find new markets ... in Australia and around the world.

YiLun Miao, Director, Solution Consulting & PS,   APJ for CloudBlue, Ingram, explained the CloudBlue platform.

Next came a fabulous panel, featuring (L-R)

• Mike Harte, CEO, Northbridge Secure 
• Kylie O’Reilly, CEO, GEO
• Rohan Milne, CEO, Switch Connect CEO
• Richard Higgins , Microsoft

David Blaymires of Instinct Systems poses a question to the panel. 

James Thorose from Infinite Infosec and YiLun Miao from Ingram

Nick Bowyer (L - Barhead) & Michael Friedrich (R - Microsoft)

Rohan Milne of Switch Connect

Simon Sharwood trying to explain himself to Lakeba Group's Marcelo Schmidt