Partnered up! 10 huge distributor-vendor deals of 2015

1. Ingram Micro wins Dell

This year's deal means Ingram Micro now supplies all the major PC brands. "We want to help our partners provide solutions to real world problems," said Ingram Micro general manager of vendor management John Brown. "So enablement, pre-sales technical engagement and marketing will all be key to our strategy as we move forward."

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2. Avnet secures EMC

Avnet joined Ingram Micro in EMC's 'mainstream' channel. EMC does utilise niche distributors, such as Arrow, for specific products in its portfolio.

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3. Distribution Central lands Pure Storage

Distribution Central remained in the headlines throughout the year, boasting new deals with vendors such as Emerson (September), Unify (July) and MobileIron (November).

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4. Synnex scores Vodafone

"This ID plus Vodafone paperwork is submitted via Red Source [Vodafone's dealer extranet]. These files will go to the dedicated Vodafone Synnex sales support team in Melbourne who will then process, and credit check, the order goes directly into Siebel [Vodafone's provisioning system]," said Synnex sales director Arthur Gimisis.

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5. Dicker Data 'distributes' NextDC

“We currently hold a strong share of the server market and we’re now able to give our partners a place to put that kit on a consumption basis," he stated.

The Sydney distributor also signed Intel in July and Paessler in September.

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6. Westcon launches with AWS

“Digital distribution is the next logical step in the channel evolution. This offering marks Westcon Group’s entry into the digital distribution space in a way that lets channel partners achieve significant benefits from cloud services," said Westcon APAC director cloud & services Darryl Grauman.

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7. Huawei partners with Synnex and iCITA

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8. DNA Connect signs Aerohive

DNA Connect planned to go after the education, healthcare, retail and manufacturing sectors with Aerohive.

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9. Synnex, Ingram to distribute Surface

After causing much angst among its partners for running a heavily restricted channel, Redmond announced the liberalisation of Surface Pro 3 at the Worldwide Partner Conference in July. However, potential resellers still have stringent criteria to meet.

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10. ESET finds new distie

The deal followed a complete re-engineering of its business products driven by ESET’s desire to go “back to basics”, with executives talking up the importance of not hogging computing resources.

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