One of the big trends you can't escape at events like this is "the cloud". In absolutely simple terms, it means accessing applications and services over the Internet, instead of software you install on your computer. The cloud has its detractors, but it's clearly much more than a passing fad. Here is the stand for Salesforce, which is a product used by businesses that place a big priority on their database of customers, and making sales to those people. As Anthony Caurana
explained here, when you're a one-person business it's easier to keep all this in your head. When you get bigger, you might need to need somewhere to store all this information.
Liked this gallery? Come back soon, we'll be posting lots more photos from this week's expo...