Sholto Macpherson

Sholto Macpherson has worked in radio and print journalism for more than 10 years. He began his print career as sub-editor for CRN Australia in 2000 before becoming a freelance journalist for a range of publications in IT, politics and business, sustainability and the arts. Before taking the role of editor of CRN, Sholto spent three years as associate editor of The Diplomat magazine, an Australian title on international politics. He is now a contributing editor to the publication.

Recent articles by Sholto Macpherson

Analysis: NSW attracts half of IT spend

Analysis: NSW attracts half of IT spend

CRN Fast50: Hardworking SMBs dotted across the country.
Sholto Macpherson Nov 29 2010, 9:28AM Sales & Marketing
Interactive launches on-demand call centre

Interactive launches on-demand call centre

Scales to high-volume operators.
Sholto Macpherson Nov 19 2010, 3:51PM Mobility
Hitachi: Resellers without cloud skills will struggle

Hitachi: Resellers without cloud skills will struggle

Launches scholarship program for "committed" partners.
Sholto Macpherson Nov 19 2010, 10:33AM Hardware
Brocade hands over services to partners

Brocade hands over services to partners

Overhauls partner programs.
Sholto Macpherson Nov 2 2010, 1:24PM Software
CRN Fast50: Anittel shows why its No.1

CRN Fast50: Anittel shows why its No.1

Anittel managing director llkka Tales is a man on a mission.
Sholto Macpherson Nov 2 2010, 1:22AM Services
Schools prepare networks for two devices per child

Schools prepare networks for two devices per child

Tablets and smartphones add to load.
Sholto Macpherson Oct 27 2010, 9:58AM Collaboration
Sydney's 20-tonne cloud keeps Harry Potter flying

Sydney's 20-tonne cloud keeps Harry Potter flying

Steam Engine considers expansion to India.
Sholto Macpherson Oct 26 2010, 9:56AM Hardware
Profile: Synergistex takes new approach to encryption

Profile: Synergistex takes new approach to encryption

Darren Byrnes saw the chance to work for himself and a niche distie was born.
Sholto Macpherson Oct 13 2010, 9:38AM Security
Profile: Applaud looks for an encore

Profile: Applaud looks for an encore

The reseller twice emerged victorious from near failure.
Sholto Macpherson Oct 12 2010, 3:17PM Services
IBM adds tiers, cuts price on mid-market storage

IBM adds tiers, cuts price on mid-market storage

SAN volume controller built into storage array.
Sholto Macpherson Oct 7 2010, 3:06PM Hardware
10 red hot enterprise tech for SMB customers

10 red hot enterprise tech for SMB customers

Spice up your lineup.
Sholto Macpherson Oct 5 2010, 9:27AM Hardware
NSC launches on-demand call centre service

NSC launches on-demand call centre service

Financial model took a year to build.
Sholto Macpherson Sep 29 2010, 2:51PM Mobility
EMC Premier reseller searches for software partners

EMC Premier reseller searches for software partners

Tecala specialises in optimised infrastructure.
Sholto Macpherson Sep 29 2010, 11:50AM Data centre
Profile: Enspire changes direction

Profile: Enspire changes direction

ISP and integrator Enspire used a strategic review to dream up a new brand.
Sholto Macpherson Sep 21 2010, 3:09PM Services
Reseller picks up BPOS customer in the US

Reseller picks up BPOS customer in the US

Cloud services reveal new customer markets.
Sholto Macpherson Sep 15 2010, 9:32AM Services
NetApp prunes its partner base

NetApp prunes its partner base

Rebates restructured.
Sholto Macpherson Sep 10 2010, 1:00PM Hardware
IP telephony: Demand picks up, how to sell

IP telephony: Demand picks up, how to sell

Smarter phone systems are becoming the new standard.
Sholto Macpherson Sep 8 2010, 1:00PM Collaboration
Partners all smiles after 'fundamental' Cisco restructure

Partners all smiles after 'fundamental' Cisco restructure

Account managers walk away from customers.
Sholto Macpherson Sep 7 2010, 9:19AM Hardware
Google beefs up channel team, rolls out the carpet

Google beefs up channel team, rolls out the carpet

Three products ready to sell.
Sholto Macpherson Sep 6 2010, 3:13PM Software
HP dumps ProCurve, 3Com brands, cuts cost of training

HP dumps ProCurve, 3Com brands, cuts cost of training

“We don’t plan to profiteer from our channel.”
Sholto Macpherson Sep 3 2010, 7:58AM Collaboration

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