Sholto Macpherson

Sholto Macpherson has worked in radio and print journalism for more than 10 years. He began his print career as sub-editor for CRN Australia in 2000 before becoming a freelance journalist for a range of publications in IT, politics and business, sustainability and the arts. Before taking the role of editor of CRN, Sholto spent three years as associate editor of The Diplomat magazine, an Australian title on international politics. He is now a contributing editor to the publication.

Recent articles by Sholto Macpherson

UPDATE: Complaints against Protac grow, despite MD's denials

UPDATE: Complaints against Protac grow, despite MD's denials

Resellers have insisted that the distie is refusing to honour warranties, despite management's promises.
Sholto Macpherson , Lilia Guan Jun 12 2009, 6:19AM Hardware
Kaspersky prepares for enterprise relaunch: UPDATED

Kaspersky prepares for enterprise relaunch: UPDATED

Kaspersky delayed its OpenSpace Security product until 2010 because the suite is being redeveloped from the ground up, said regional PR and marketing manager, Povel Torudd.
Sholto Macpherson Jun 9 2009, 7:59AM Security
Kaspersky ramps up Australian assault

Kaspersky ramps up Australian assault

Kaspersky Lab has unveiled its debut partner program, has sponsored the Melbourne Demons and is quietly looking for an anti-virus analyst to head up its Australian support team.
Sholto Macpherson Jun 6 2009, 8:58AM Security
Tax breaks to make you smile

Tax breaks to make you smile

The Federal Budget boosted tax breaks but businesses need to be swift to make hay.
Sholto Macpherson Jun 5 2009, 4:06PM Finance
Analyst: Desktop virtualisation stalled by MS licensing model

Analyst: Desktop virtualisation stalled by MS licensing model

Companies pushing ahead with desktop virtualisation risk opening themselves up to "hundreds of millions of dollars" in Microsoft licensing fees, according to IBRS analyst Dr Kevin McIsaac.
Sholto Macpherson , Brett Winterford Jun 4 2009, 4:52PM Software
Strong showing raises hopes at EMC Inform

Strong showing raises hopes at EMC Inform

It was standing room only for the keynote at EMC's expo at the Westin Hotel in Martin Place, Sydney, 2nd June.
Sholto Macpherson Jun 3 2009, 9:55AM Data centre
EMC Inform: Data centres must remain local, not just in the cloud

EMC Inform: Data centres must remain local, not just in the cloud

Cloud computing is here, but don't say goodbye to locally run data centres just yet, was the message at EMC's Inform event.
Sholto Macpherson Jun 2 2009, 3:00PM Data centre
Poor service gives warranties a bad name, says NWS

Poor service gives warranties a bad name, says NWS

Warranty companies in Australia generally disappoint their reseller customers, which is a boon and a curse, said Don Card general manager of National Warranty Services.
Sholto Macpherson May 28 2009, 1:08PM Finance
CRN Forum: Have you heard of your vendor/distribution partners cold calling your customers?

CRN Forum: Have you heard of your vendor/distribution partners cold calling your customers?

Have any of your customers told you about pitches they've received from direct sales teams? How did you handle it?

Sholto Macpherson May 28 2009, 12:54PM Sales & Marketing
CRN Tech: a fresh idea for the channel

CRN Tech: a fresh idea for the channel

Today marks the first issue of CRN Tech Australia - a bold step in the history of channel publishing, and hopefully a resource that will become an indispensable tool for resellers.
Sholto Macpherson May 18 2009, 2:33PM Strategy
A survival guide to printing

A survival guide to printing

For printer resellers, it is less about the hardware and more about managing the print cycle. Competition is fierce, so resellers need to make a solid case.
Sholto Macpherson May 11 2009, 12:00PM Hardware
Reseller profile: The long hard road to SMB

Reseller profile: The long hard road to SMB

Breaking away from the siren song of big-government contracts to pursue his SMB dream hasn't been easy for Synergistic Network Solutions' David Mackie.
Sholto Macpherson May 11 2009, 10:00AM Collaboration
Ore Inspiring

Ore Inspiring

Automated monitoring and maintenance saved time and money for an engineering firm and its provider.
Sholto Macpherson May 7 2009, 5:12PM Collaboration
WARNING - Make sure you open your own mail this morning

WARNING - Make sure you open your own mail this morning

Watch out for your post this morning because if you're not quick to claim your copy of the new-look monthly CRN magazine we guarantee it won't be long before someone (almost certainly one of your salespeople) swipes it.
Sholto Macpherson May 4 2009, 10:07AM Security
Even at PC-building conference, Apple casts a long shadow

Even at PC-building conference, Apple casts a long shadow

Echoes of Apple were everywhere at the Intel Solutions Summit, which draws together PC manufacturers, distributors and resellers with an interest in white-box products.
Sholto Macpherson May 1 2009, 9:25AM Hardware
Consumer refresh pinned on cheap MacBook-Air killers

Consumer refresh pinned on cheap MacBook-Air killers

Intel is pinning hopes of a consumer refresh on a new category of notebook described as "thin and light", "ultra light" or "ultra-low voltage" (ULV).
Sholto Macpherson Apr 30 2009, 5:14PM Mobility
Intel’s Bianca project promises custom notebooks for resellers

Intel’s Bianca project promises custom notebooks for resellers

Intel says it has found a way for its resellers to break into one of the hottest markets: mobile computing. A supply-chain project codenamed Bianca aims to drop the barrier of entry to resellers that want to design their own notebooks.
Sholto Macpherson Apr 30 2009, 5:01PM Hardware
Intel insists WiMAX better than 3G for regional NBN

Intel insists WiMAX better than 3G for regional NBN

It would be better to install a WiMAX wireless network to connect regional towns to the NBN’s optic fibre network rather than upgrading 3G, said an Intel spokesman at the Intel Solutions Summit at the Gold Coast, Queensland.
Sholto Macpherson Apr 30 2009, 10:35AM Collaboration
Netgear reveals its full ambitions

Netgear reveals its full ambitions

Patrick Lo, CEO of Netgear, speaks to Sholto Macpherson about moving beyond SMB and into the enterprise
Sholto Macpherson Apr 7 2009, 2:29PM Collaboration
Elcom looking for recruits

Elcom looking for recruits

Australian web software vendor Elcom is on a recruitment drive for resellers of its modular enterprise content management systems.
Sholto Macpherson Mar 30 2009, 2:58PM Software

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