Leon Gettler

Recent articles by Leon Gettler

Only twits don’t tweet

Only twits don’t tweet

Classic retail models are under severe threat from younger consumers who expect companies to have an engaging social media presence
Leon Gettler Sep 20 2011, 10:21PM Sales & Marketing
Manage expectations and workflow

Manage expectations and workflow

There are ways to protect your staff from debilitating stress, writes Leon Gettler
Leon Gettler Aug 11 2011, 10:41PM Training & Development
Healthy business ties into wealthy business

Healthy business ties into wealthy business

A healthier workplace increases productivity. But health is just a part of a general sense of wellbeing that needs to be nurtured
Leon Gettler Aug 11 2011, 10:33PM Training & Development
Unwanted attention, unwanted trouble

Unwanted attention, unwanted trouble

Companies need to understand sexual harassment and how to look after their employees and the company itself
Leon Gettler Jun 29 2011, 7:42PM Strategy
Anittel's Ilkka Tales talks to Leon Gettler

Anittel's Ilkka Tales talks to Leon Gettler

Last year’s fastest-growing reseller shifted emphasis slightly away from revenue in order to not become another “me too” outfit. Leon Gettler asks how it works
Leon Gettler Jun 21 2011, 12:41AM Collaboration
R&D a game changer in fast-moving IT world

R&D a game changer in fast-moving IT world

The real disrupter over the next 10 years will be breakthrough innovation created by companies, so don’t fall behind the pack
Leon Gettler May 9 2011, 6:01AM Hardware
When sustainability adds to the bottom line

When sustainability adds to the bottom line

Only the dimmest resellers wouldn’t realise business needs to show it cares about the environment
Leon Gettler Apr 18 2011, 6:06AM Strategy
At Evolve IT it's on for young and old

At Evolve IT it's on for young and old

Case study: An upfront attitude eases the relations between Evolve IT staff.
Leon Gettler Apr 1 2011, 2:16AM Services
Goodbye to retirement, hello modern times

Goodbye to retirement, hello modern times

Opinion: When 60 becomes the new 40, you can be sure your working life won't end any sooner.
Leon Gettler Mar 18 2011, 2:11AM Strategy
To market, to market, with a fine plan

To market, to market, with a fine plan

Opinion: Brevity and relevance are essential to writing a useful marketing plan.
Leon Gettler Mar 3 2011, 6:50AM Sales & Marketing
How to choose your distributor

How to choose your distributor

Opinion: Small distributors can give you greater attention, but larger ones have the range.
Leon Gettler Jan 24 2011, 10:03AM Strategy
Opinion: Three choices for sustained growth

Opinion: Three choices for sustained growth

Whatever the path, growing your business takes a lot of hard work.
Leon Gettler Nov 8 2010, 11:46AM Strategy
Opinion: Angels are easier to find but still want a return

Opinion: Angels are easier to find but still want a return

Angel investors are stepping forward.
Leon Gettler Oct 12 2010, 9:23AM Finance
Gettler: Bank on breadth so you can sleep easy

Gettler: Bank on breadth so you can sleep easy

A larger customer base can insulate your business from the misfortunes.
Leon Gettler Sep 13 2010, 9:40AM Sales & Marketing
Opinion: Take stock before the big move

Opinion: Take stock before the big move

The pressure to maintain operations during a relocation.
Leon Gettler Aug 10 2010, 2:16PM Sales & Marketing
The difference between marketing and advertising

The difference between marketing and advertising

The art of conversation – knowing what they want.
Leon Gettler Jul 16 2010, 9:36AM Sales & Marketing
Knowing how and when to win the media’s attention

Knowing how and when to win the media’s attention

Learning to throw punches in the water.
Leon Gettler May 5 2010, 3:49PM Training & Development
Handing over the keys so that everybody wins

Handing over the keys so that everybody wins

Here’s how to make your last deal one of the best.
Leon Gettler Apr 21 2010, 5:16AM Training & Development
Keeping it all in the family spells disaster

Keeping it all in the family spells disaster

Commonsense rules helps family businesses avoided pitfalls.
Leon Gettler Mar 26 2010, 10:24AM Strategy
How do resellers maintain growth momentum?

How do resellers maintain growth momentum?

The CRN Fast50 know that success is no accident – it takes careful planning to tame growth so it doesn’t do damage.
Leon Gettler Mar 18 2010, 3:34PM Finance

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