Local service providers Data#3 and Zettagrid are the first Asia-Pacific resellers to sign up as Veeam Cloud Provider (VCP) partners.
Laurence Baynham, group general manager, Data#3, said partnering with the backup software vendor "places Data#3 in a strong position to meet our customers’ increasing cloud infrastructure, back-up and archiving demands".
"As the first Veeam Platinum Partner in APAC, we are proud of our long-standing relationships with world-leading technology vendors to drive our strategy in providing choice for our customers in sourcing and applying technology to meet their objectives."
Veeam Cloud Provider partners support the new Veeam Cloud Connect feature – to be included in the upcoming version 8 release of Veeam Availability Suite – that enables Veeam customers to ship their backups off-site from their existing Veeam installation.
Zettagrid's CTO, Nicki Pereira, also expressed excitement about the company's entry into the VCP program.
“Zettagrid is excited to be able to offer our partners a market-ready solution for on-premise backup to the cloud,” said Pereira.
“We consider Cloud Connect in Veeam’s version 8 to be a real game changer for service providers and traditional IT resellers who can now offer backup-as-a-service easily with exceptional flexibility using a white-label cloud service.”
Initially popular with SMB customers, Veeam software has quickly grown into a $250 million-a-year business, with over 110,000 customers worldwide. Veeam is now adding 3,000 new customers each month with its 100 percent channel-only approach.
The announcement was made at Veeam's inaugural VeeamON conference in Las Vegas. The vendor's chief marketing officer Peter Ruchatz told CRN that the conference is part of Veeam's strategy to reposition the company from being "a backup vendor specialising in virtualisation" to a broader 'availability' theme.
"We see the company at an inflection point right now," Ruchatz said. "We're defining a new market, which we call availability solutions.
"When people think of availability, they think of hot failover systems where you run a complete mirror of your data centre. That is not what we do. We provide a kind of commoditisation of availability, because we provide it at very low cost for more or less all applications that you run."
The author travelled to VeeamON as a guest of Veeam.