Apple has knocked $250 off the price of entry-level iMac with a new addition to the desktop range.
The new 21.5-inch all-in-one is priced at $1,349, compared with the previous entry-level machine, a 21.5-inch iMac priced at $1,599.
The price cut comes with a drop in specs: the new iMac boasts a 1.4GHz dual-core Intel Core i5 processor, 500GB hard drive and Intel HD Graphics 5000. In comparison, the next model up packs in a 2.7GHz quad-core Intel Core i5, 1TB hard drive and Intel Iris Pro Graphics.
The new model, which is available now through Apple and "select Apple Authorised Resellers", can also be configured with a 1TB hard drive, a 1TB Fusion Drive and up to 256GB flash storage.
The new iMac is another foray into the low-end from the famously high-end brand, following the release of a cheaper MacBook Air in April, and last year's less-than-successful launch of the iPhone 5c.
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