Christmas shoppers spend big on Apple

By on
Christmas shoppers spend big on Apple

Record sales over the Christmas period saw Apple yesterday post revenue of $US46.33 billion ($A44.2 billion) for the first quarter of 2012, an increase of over $20 billion on first quarter 2011.

iPhone, iPad and Mac sales contributed to the 44.7 percent jump in gross margin, with over 37 million iPhones, 15.43 million iPads and 5.2 million Macs shipped during the quarter. iPod sales didn’t fare so well, dropping 21 percent from the same period in 2011 with only 15.4 million products sold. 

Apple's net profit more than doubled this quarter, rising from $6 billion in Q1 2011 to $13.06 billion.

“Apple’s momentum is incredibly strong, and we have some amazing new products in the pipeline,” newly appointed Apple CEO Tim Cook said of the result.

The company expects Q2 2012 to generate revenue of over $32 billion and diluted earnings per share of $8.50.

Got a news tip for our journalists? Share it with us anonymously here.
Copyright © nextmedia Pty Ltd. All rights reserved.
Tags:

Log in

Email:
Password:
  |  Forgot your password?