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Impact Awards
State of the MSP
Reports
The State of the MSP Report 2025
State of Channel Security
Distributor Differentiation Feature Report
End of support for Windows 10
State of AI 2024
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State of data
Events
Channel Meets: Security
Winter Ball
Pipeline 2026
MSP Index Brisbane
Channel Leaders Golf Day
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Home
jc
jc
Close up shop so you can sell more
Apple shows how much it values marketing to sell its products.
Matthew JC Powell
Jun 10 2010, 4:33PM
Mobility
Opinion: Falling through the cloud
Amid all the talk about the cloud computing future, there are some disturbing considerations.
Matthew JC Powell
Nov 7 2009, 6:59PM
Software
Matthew JC. Powell: Retail therapy — better on ice?
Matthew JC. Powell doesn’t find making purchases on eBay quite as exciting as some others do
Matthew JC Powell
Nov 16 2007, 9:02AM
Sales & Marketing
Matthew JC Powell: Shall I compare thee ... only if it’s favourable
Matthew JC. Powell uncovers the marketing strategy of big players: “we’re better ner ner ... unless, of course, we’re not”
Matthew JC Powell
Oct 17 2007, 10:57AM
Strategy
Matthew JC Powell: Don’t take that tone with me
Matthew JC. Powell wonders why teenagers resist paying for ringtones
yet subscribe for ‘free’
Matthew JC Powell
Oct 2 2007, 10:18AM
Collaboration
Mathew JC. Powell: The exceptional exception
A tech story with a happy ending is rare, and Matthew JC. Powell still can’t believe he has experienced one
Matthew JC Powell
Sep 19 2007, 9:43AM
Training & Development
Under the Wire: Patronising the yartz
Some names have been changed in the following, in order to protect the innocent and the guilty.
Matthew JC Powell
Jul 18 2005, 4:05PM
Collaboration
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