Yubico unveils new global channel program

Cybersecurity company Yubico has launched YubiNation Partners, a new global channel program.

The program creates a unified ecosystem where partners can advise, build and resell, supported by tailored enablement and campaign kits.

The new program features four distinct partnership tiers specifically designed to recognise technical expertise, investment, and collaboration, with each tier unlocking deeper enablement and benefits.

The bronze tier focuses on rapid enablement through the Yubico Academy and authorised distributors, while the silver tier unlocks lead sharing, and co-sell support for opportunities involving 200+ users.

Those on gold tier receive priority access to Market Development Funds (MDF), a dedicated go-to-market team, and a Not-for-Resale (NFR) allocation of up to 25 keys per quarter to support technical readiness.

Platinum tier offers the strongest deal incentives, services leads, direct access to MDF, invitations to exclusive strategic events and business planning sessions, and an NFR allocation of up to 50 keys per quarter.

Over the past year, Yubico has significantly expanded the Yubico Academy to support roles across the partner ecosystem: 100-series (Essentials), 200-series (Sales), and 300-series (Technical Sales), including completing a proof of concept with a fourth level of certification, the 400-series focused on Professional Services.

After incorporating feedback from partners worldwide, Yubico is also making the 400-series available to Platinum and Gold tier partners.

This program reinforces the mission to treat partners as an extension of Yubico’s team and strengthens the partner networks’ ability to streamline our customers’ path to phishing-resistance. It also allows partners to leverage their expertise in a wider array of solutions to deliver additional Professional Services that ultimately enable customer success.

“With YubiNation Partners, Yubico is embracing a partner-first strategy, moving beyond traditional resale to build a dedicated community of security experts who are shaping the future of digital identity,” said Bettina Vahl, VP of global channels at Yubico.

“This program is built to turn our partners into true trusted advisors, giving them the innovation, speed and scale they need to help customers go passwordless and stay secure everywhere.”

Existing partners will be automatically placed into one of the four program tiers based on current criteria, such as revenue growth and Yubico Academy certifications completed.

New partners looking to advance their security mission and join the YubiNation Partners community can submit a Partner Application on the Yubico website or through their local Yubico distributor.