Confluent has rolled out Sell With Confluent, a new reseller program that provides partners with automated quotes, instant approvals, and co-marketing funds.
Confluent has restructured its rewards framework to ensure that partners are highly compensated for sourcing and closing deals, creating opportunities for double-digit discounts that are market competitive, according to the company.
New self-service quoting tools will enable instant quote generation with programmatic discounts applied automatically. Partners can also take advantage of deal protection that safeguards sourced opportunities, ensuring pipeline investments are secure.
Confluent's Business Investment Fund provides access to co-investment funds for marketing activities that include workshops, regional events, and customer engagement programs.
Partners can leverage pre-built regional playbooks to maximise local relevance and impact.
“Our partners see the demand every day—businesses need a data streaming platform now," said Kamal Brar, SVP, partners and technology group at Confluent.
"Sell With Confluent removes what's been holding them back: slow approvals, murky pricing, complicated processes. We've made it simple so they can capitalize on the opportunity in front of them.”
“With APAC being one of the fastest-growing regions for real-time data and AI, we are ensuring there are in-country experts certified to meet the diverse needs of each country," said Sandeep Shirodkar, regional head for Asia Pacific & Japan, partners and technology group at Confluent.
"Together, we’re enabling more partners to build profitable, full-service streaming practices, helping customers unlock new value and insights,”
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