ASX-listed artificial intelligence marketing company Xpon Technologies said it has made its customer data platform (CDP) Wondaris available on Google Cloud Marketplace, enabling businesses to use existing cloud credits for the service.
The composable platform helps companies manage and analyse customer data at a time when traditional tracking methods like third-party cookies are becoming less reliable.
XPON said the platform allows both technical and non-technical users to work with customer data and build AI models.
"Making Wondaris available on Google Cloud Marketplace is a huge step forward in our mission to democratise access to cutting-edge AI-powered marketing technology," Matt Daniels chief technology and security officer at Xpon Technologies said.
An early adopter, education provider UP Education, reported significant improvements in their marketing metrics after implementing the platform.
"Wondaris has been a game-changer for our marketing team," Phil McCracken head of marketing and communications NZ at UP Education said.
The company saw a 24 per cent increase in click-through rates and 64 per cent more online leads, while reducing cost per lead by 28 per cent.
Xpon Technologies recently won the AI Innovator award in the Media and Communications category at the 2024 Australian AI Awards.
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