Workiva names new VP of sales and GM for APJ

Workiva, an audit-ready, AI-powered platform that aims to help organisations streamline processes, connect data and teams and maintain consistency across work, has appointed Kristen Pimpini as VP of sales and GM for APJ.

Pimpini will oversee Workiva’s growth initiatives across key markets including Australia and New Zealand, Japan, Southeast Asia, and the Greater China region. 

He joins after having served as VP and GM of APAC at Neo4j since the start of 2024.

Prior to this, Pimpini also held such roles as regional VP for ANZ at Twilio; CEO of APAC at Braemac; MD of ANZ at Aspect Software; and MD of ANZ for cloud application sales at LiveOps.

KP joins Workiva with a proven track record of accelerating high-growth tech companies across Asia-Pacific and Japan. Having held senior leadership positions at Twilio and Neo4j, he has consistently delivered results by launching regional operations and navigating complex agreements within the public and private sectors. In his new role,

“I’ve seen firsthand how Workiva enables professionals to reclaim their nights and weekends by automating complex workflows — providing that level of efficiency is incredibly rewarding," said Pimpini.

“It’s a great time to join the company, and I look forward to working with Workivians and partners across APJ to help our customers embrace the power of trusted data.”

“Our expansion in APJ is about more than geographic growth – it’s about empowering regional leaders with an AI-powered platform that helps organisations navigate an increasingly complex global market," said Michael Pinto, CRO at Workiva.

"KP’s proven success will further drive Workiva’s product and customer growth across the region."