We've talked to the companies - big and small - at the Consumer Electronics Show (CES) that hope to make a splash with new tech and products in 2015.
Here are three startups that caught the eye of PC Pro contributing editor Jon Honeyball.
True 3D headphones

Audio is always big news at CES, but mostly we see small improvements or big-name announcements. As Jon explains, this is something very different:
"Headphones are great, but its possible to do some really funky stuff with binaural simulations, and ways of making 5.1 surround work in a headphone.
"A new startup in Paris, 3D Sound Labs, is launching a headphone which uniquely has a real-time head tracker. So it knows how you are moving your head around, and can move the sound field to match. Imagine this for gaming, where you can be fully immersed. It's working on importing B-Format recordings from Soundfield microphones, which is a particular interest of mine."
Flashing bike jackets

There's no shortage of flashing clothing in the world, but it's almost always to make a fashion statement. Or lack of fashion statement. Jon found a company offering something rather more useful.
"Wearable Technologies from Leicester had a small booth showing its wiring integrated bike jackets complete with flashing LED lights. Designed to be waterproof, and washable, the whole technology step of getting tech into clothing is very new for 2015. I liked what I saw, and asked for a motorbike version. One to keep an eye on, especially for winter bike riding."