Sydney-headquartered Invigor has clinched a deal that will see Chinese television manufacturer TCL Electronics Australia use its cloud analytics product to track its rivals.
The 12-month contract will see TCL use Invigor’s Insights Retail Analytics to track competitor’s prices from offline print media, retail websites, Google search volumes and AdWords.
The win follows another analytics deal for Invigor this year with Navman, for which it will provide data relevant to the company’s sales of GPS devices, fitness trackers and smartwatches.
TCL claims to be among the top three manufacturing companies in the consumer electronics industry, with more than 18 million televisions sold around the world each year. The company has 30 manufacturing centres and does business in more than 50 countries in North America, Europe, Russia, South East Asia, the Middle East and South Africa.
The company launched its first 4K UHD TVs in Australia this year and aims to produce “exceptional products at affordable prices”.
Invigor announced the acquisition of analytics provider Amethon for $1.8 million last year.
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