Swoop promotes David Michaels to chief revenue officer

Telco Swoop has promoted David Michaels to the role of Chief Revenue Officer (CRO).

Michaels previously served as head of sales and marketing at Swoop for 18 months, during which time consumer and business division sales increased by 200 per cent.

He will now be primarily responsible for driving revenue growth and profitability, while also overseeing financial strategies to drive Swoops’ national expansion.

“I’m very excited to be taking on the role of Chief Revenue Officer at Swoop during a high period of growth," Michaels said.

“At Swoop we’re driven to become Australia’s best challenger internet and telecommunications provider as we believe everyone deserves a better telco experience and as chief revenue officer, my focus is on driving Swoop's growth by aligning sales and marketing, enhancing stakeholder relations and strategically guiding mergers and acquisitions."

Prior to joining Swoop, Michaels served in sales leadership positions at Vocus Group and Telstra Business Centre in Sydney's eastern suburbs.

"Since joining in May 2022 David has made an immense contribution across the business notably the development of brand awareness, customer acquisition and product integration."

"As we continue to expand rapidly with the ambition of becoming Australia’s premier challenger in the telecommunications market, David's promotion comes at a pivotal time."

“David’s prior experience within the telecommunications industry combined with his time within the Swoop business, provides him with the knowledge and experience to look strategically at what we need longer term to achieve our vision for Swoop.”