The appointment comes off the back of Quark’s plan to revitalise its business with greater focus on supporting resellers and end users in the Australian market.
Under the agreement with Simms, the distributor will provide its resellers with sales, marketing, technical support and logistics expertise to maximise sales opportunities for Quark products, said Alex Nemeth, Quark regional business director.
“Quark is very focused on revitalising our brand, product and business in Australia,” he claimed.
The question became, ‘How do we provide more service to our resellers and empower, support and reconnect with our customers?’
“We spent a lot of time looking at distributors and Simms quickly emerged as an ideal partner with a lot of synergies in regard to our technologies, product offerings and how we both work.”
Danny Moore, managing director at Simms International said the vendor’s software complemented its existing portfolio, in particular its market-leading Apple distribution business.
“It is a long-established brand with a strong tradition as an innovator in desktop publishing, particularly among the Apple community,” he said.
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