San Francisco firm Anaplan has established an Australian office in North Sydney and appointed an ANZ managing director.
Rajeev Mitroo will head up the ANZ operations, overseeing pre-sales, sales management and marketing.
Mitroo joins Anaplan having most recently served as vice president of sales of APAC and Japan with Exinda. He adds more than 20 years of sales and management experience, according to a company statement.
"We began operating in Australia less than two months ago, and have already closed business and built a healthy pipeline," said Mitroo.
"To help service this growth we are adding headcount, local partners and further extending our global partnerships with Deloitte, salesforce.com and Accenture."
The company's expansion into ANZ is part of its strategy to enhance its localised level of engagement, following its recent move into Malaysian and Russian markets.
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