Salesforce teases new MSP program

Salesforce has revealed it is piloting a new Managed Service Partner Program.

A brief blog post by J.C. Collins, Salesforce’s senior vice president and chief operating officer for industries & partners, says the program “is all about supporting partners who deliver successful digital transformation for our customers by making it even easier to manage and get the most out of their technology.”

Collins goes on to explain that Salesforce’s end-customers can sometimes struggle to scale their in-house teams of Salesforce administrators. He therefore suggests “A centralised model of offering Salesforce experts as a managed service” to help clients “rapidly drive success, and allows clients to focus on their core business objectives by leaving system admin to Managed Services Partners.”

Collins’ post goes on to ask the question “What is managed service for Salesforce?” and answers by saying “In the spirit of SaaS, it’s System Administration-as-a-Service.”

That means a Salesforce Partner can manage the day-to-day of a customer’s platform, leaving them to focus on getting closer to their customers,” he continues, adding “Because CRM is not a ‘set it and forget it’ platform. Like most things in life, it requires ongoing attention to help it operate at its maximum potential.”

Salesforce partner ServiceSource is named in the post as an example of the services Collins has in mind.

But Collins does not offer much more detail, other than to tell Salesforce partners to “Stay tuned as we work to take this pilot GA in the future!”