Panasonic taps Australian distie for security push

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Panasonic taps Australian distie for security push
Panasonic security camera

Panasonic hopes to capture the attention of Australian systems integrators after signing distributor BGW Technologies to represent its security products.

The range to be distributed by BGW Technologies include ultra-high definition 4K surveillance cameras and "a facial recognition analytics platform that provides face matching, face searching, people counting and age and gender statistics capabilities for video surveillance systems".

"We see BGW Technologies as an important partner to enhance our growth, with their capability to offer turnkey solutions for systems integrators," said Panasonic Security group manager Robert Wensing.

"The new agreement is in line with our strategic direction, with Panasonic recently ramping up our support for the channel with the announcement of a Security Partner Program designed for integrators.

"We are focused on building sales in vertical markets such as retail, university, transport and logistics, and local government," added Wensing.

BGW Technologies has offices in Brisbane, Sydney, Perth and Melbourne, specialising in distributing to the systems integrator community. General manager Ron Jackson lauded Panasonic's "strong brand name".

"The partnership is a great opportunity for both companies to grow their business," Jackson said.

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