Opinion: Let's talk about sex

Which is to say, that the most read stories are about things we are all interested in, either because we like it, or because we need it to keep working to get through the day.

I'll leave it to you to figure out which category sex, Microsoft, and viruses fall into. There are online site to help you out if you're confused.

So, it seems the marketing folks at ASUS weren't prepared to install a virus onto their new Eee PC to attract attention, and the fact that it can have Windows installed wasn't cutting through either, so they went for the third option and threw in some sex.

Now, this is dangerous in marketing circles, unless you're actually selling sex, because you risk offending at least half of the target audience, unless of course, your target audience is pre-pubescent teenage boys.

Well, the new ASUS advert won't get any complaints from that demographic, and because it's mildly humours, the company might get away with very few complaints at all.

If you haven't seen the thing, it's here http://au.youtube.com/watch?v=FTFTtSJAjqQ. There's no nudity or anything to get anyone excited, unless of course you're a pre-pubescent teenage boy, or perhaps Hugh Heffner who might take issue with the outfits the girls are wearing.

But the advert also sneaks into the computer virus category, as the makers are hoping you'll like it and send the link to all your friends.

And hey, they managed to get several tech writers to talk about their advert already even if we're not yet reviewing their PC.

At the risk of stating the bleeding obvious, and for those who came in late from a nearby galaxy where TV hasn't yet been invented, the amusement factor comes from the play on that other very well-known bunny -- the one that uses the right kind of batteries to outlast the other bunnies which use the wrong kind of batteries.

So the real message here is that the ASUS Eee PC has the right kind of batteries, so your bunny experience will last longer.

Which is no doubt important if your sexual proclivities require electricity.

And no, we're not sure how anyone who has mastered intergalactic travel could have bypassed TV, but hey, there's always room for optimism.