Australian office equipment and computer retailer, Officeworks Officeworks has chosen UK vendor, Site Intelligence for its online and multi-channel customer intelligence product.
Site Intelligence's products are intended to help the retailer pull together all of its online and offline customer activity data in order to understand customers, said Matt Jefferies, online manager for Officeworks.
"This will provide Officeworks with a 360 degree view of their customers' and prospects' browsing and enable them to identify areas that require fine-tuning, or opportunities to better meet customer needs," he said.
David Smith, director of Site Intelligence's Australian office told CRN it won the Officework's deal through a consultative engagement model and a proof of concept project to identify and demonstrate the product.
"Unfortunately the specifics of the contract are confidential," he said.
Since opening in April, Smith said Site Intelligence had won a number of customer contracts in early stages, to be announced in due course.
Although the vendor only uses resellers in some cases with customers, it typically sold products direct.
"[No resellers] in Australia as we have focused on a direct model in the first instance," he said.
"We continue to analyse local market requirements and conditions as well as the profile and expertise of specific partners."
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