Microsoft outlines strategy for Azure cloud services

Microsoft has used the SugarCon 2010 conference in San Francisco to expand on the details of its Azure cloud service

Rob Craft, Microsoft’s senior director of cloud services, told delegates that Microsoft was a long term application company, on the 15th version of some of its applications and the seventh or eight version of Windows and while it may take time for the company to switch focus it was investing strongly in cloud services.

“This is a deep, substantive long term investment from Microsoft,” he said.

“Just as we've grown from mainframes we're making the bet on cloud.”

Azure is being run from six datacentres in San Antonio, Chicago, Dublin, Amsterdam, Singapore and Hong Kong, although Rob Craft, Microsoft’s senior director for cloud said that other datacentres were also ready to take extra load on the network’s edge.

Customers will have a choice as to which datacentres they wish their data to be stored in for compliance purposes and will shortly be offering data backup in different world regions to protect against downtime. Data stored on Azure is already backed up three times to ensure security for clients.

Microsoft is guaranteeing 99.9 percent uptime for Azure, with customers getting a 10 percent rebate if this falls to over 99 percent uptime or 25 percent if it falls below that figure.

The company will also be bringing out a hosted business intelligence suite later this year as an add-on to Azure and plans to add more management features and better data synchronisation.

While Microsoft remained committed to selling off the shelf applications cloud services offered the chance for significant cost savings in many areas delegates were told.

“If you can commit to a service and time period you can save a good chunk of money over the resource model,” said Dan Moore, senior platform strategy advisor at Microsoft.

“We're not trying to make it hard to use cloud, we want to make it easier. Basically we're offering you a 50 percent discount over buying the applications.”