Kogan has launched a home delivery grocery service called Pantry, in another example of the retailer reducing its reliance on technology sales.
While the company made its name selling competitively priced consumer electronics, it is now stocking pet food, toothpaste, deodourant and supermarket items.
A total of 600 supermarket items are available on Pantry including brands like Dove, Colgate, Palmolive, Pringles, Powerade, Gillette and Heinz.
David Shafer, executive director of Kogan.com, said: “Kogan.com is famous for quality products at massive discounts and our aim is to bring those same savings to a core range of everyday household items and non-perishable groceries.”
Kogan’s move beyond consumer electronics has also seen it previously sell sporting goods including yoga mats, dumbells, gym balls and golf clubs under the Fortis brand.
Ruslan Kogan landed on the BRW list of the 200 richest Australians last year with an estimated $320 million.
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