Industrial AI software vendor IFS rolls out new pricing model

By Joshua Gliddon on Apr 16, 2026 4:30PM
Industrial AI software vendor IFS rolls out new pricing model
Mark Moffat, IFS.

Industrial AI software provider IFS has announced a new pricing model, moving away from user-based pricing to one based on assets.

The model aligns software investment with the operational assets customers manufacture, manage, and maintain, such as vessels, components, infrastructure, or production assets.

To illustrate the changes, IFS gave the example of an energy company managing 400 offshore assets - under the new model, the energy company would pay based on those 400 assets, rather than the 12,000 people and machines that need to access the data.

The result for customers, IFS claimed, is predictable costs aligning with operations, which will allow companies to expand and grow without the "constraints" of user-based licensing.

“This is a clear message to our customers: rather than rationing users, IFS wants you using AI everywhere you can to create value,” said IFS chief executive, Mark Moffat.

“Our customers should not have to choose between automating their operations and controlling their software costs. This progressive move on pricing removes that trade-off entirely. We're not pricing the workers. We're pricing the work."

In March, IFS acquired Softeon, a provider of warehouse management software and solutions.

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