Google partner itGenius cracks 12,000 end users with acquisition of Cloud Logic

Sydney-headquartered itGenius has acquired the Google practice of Cloud Logic for a six-figure sum, marking the company's third acquisition for 2016 and bringing its end-user licence count to almost 12,000.

Cloud consultancy Cloud Logic had 150 clients, which equates to about 3500 end users, across Australia, New Zealand and Hong Kong.

Peter Moriarty, chief executive of itGenius, said the company recently completed integrating the clients after making the purchase in July.

The transaction was set in motion after Cloud Logic director Scott McKenzie asked if Moriarty would be interested in purchasing the Google apps customer practice.

McKenzie told CRN he wanted to give his clients access to a broader depth of Google Apps support.

“The Google Apps ecosphere has grown significantly and it looks like that growth will continue and even accelerate.  I wanted clients to be able to leverage Google Apps to its maximum in [itGenius’] business,” McKenzie said.

Moriarty said a smooth client transition had been a priority.

“For each one of those customers we’ve given them access to support, given them access to our online training program and a bunch of other value adding components to welcome them into the family.”

In addition to annual per-user apps licensing revenue, Moriarty said the deal would bring add service revenue into the mix.

“But the most exciting number is that we now have nearly 12,000 end-user licences under management in total and that’s across over 1000 businesses,” he said.

In June, itGenius’s web hosting arm HostGenius acquired its smaller rival Speedhost.com.au, boosting its then customer base by 40 percent. ItGenius expanded its customer base a further 30 percent in October when it purchased the customers of insolvent Google partner Chromeworx.

“In the Google business alone we’ve more than doubled our client base this year, bringing on 3500 licenses with Cloud Logic and Chromeworx was between 3000-4000 licences, which is great because we’ve really doubled down on the Google partner model and our focus is still to be the top google partner for small businesses across Australia and New Zealand,” Moriarty said.