Google may kill Nexus and build its own phone

Google's incredible range of Nexus phones and tablets could be coming to an end as rumours surface around the Californian company wanting to take charge of its own Android devices.

Previously, the Nexus range worked thanks to Google helping third-party manufacturers design a handset best suited for their latest, and greatest, operating system. While Google could provide input, design decisions ultimately lay with the manufacturer.

However, according to a report in The Telegraph that could be about to change as the search giant looks to go into manufacturing its own devices – just like it did with the Pixel C.

By taking charge of the phone's design and manufacturing process, along with a vanilla version of Android at its core, Google would be going head-to-head with Apple and its iPhone. This new device may not sit under the Nexus name, but instead be something entirely new and different. According to The Telegraph, Google is already in discussions with telecoms operators about the device.

This new device would allow Google to sidestep many of the problems dogging the Android smartphone business. While Android does run on four out of five phones in the world, due to the split of Android versions and aging handsets, people are left waiting on updates and all have different experiences on using an Android phone. A device designed, manufactured and run by Google could bring some Apple-like unity to the platform, helping Google take on the high-end smartphone market more easily.

We usually see a new Nexus refresh every year, with an announcement coming towards the tail end of the year. Currently, The Telegraph's source claims this year should be no different, however don't expect Google's next reveal to be a Nexus one.

This article originally appeared at alphr.com