Elastic and AWS partner to help businesses transition into AI-native enterprises

Search AI company Elastic has signed a five-year strategic collaboration agreement with Amazon Web Services (AWS) to help accelerate organisations’ transitions into AI-native enterprises. 

The pair of companies intends to achieve this through joint product integrations and go-to-market  initiatives that help customers build generative AI-based applications faster while reducing complexity. 

The integrations of Elastic’s Search AI Platform and AWS services aims to enable customers to leverage generative AI features across Elastic solutions using high-performing foundation models through Amazon Bedrock, as well as unlocking support for migrating Elasticsearch workloads from on-premise data centers to Elastic Cloud on AWS. 

The partnership is also intended to help customers benefit from ongoing cost efficiencies when using Elastic Cloud Serverless on AWS; accelerate agentic AI as a result of the Elastic and AWS collaboration on Model Context Protocol (MCP) and agent-to-agent interoperability; and build solutions that protect data across all layers for customers in highly regulated industries, including the public sector and financial services. 

Elastic CEO Ash Kulkarni said the collaboration with AWS and integration with Amazon Bedrock brings the power of search directly to generative AI for a host of use cases, including cybersecurity and observability.  

“Together, we’re enabling developers to build intelligent, context-aware applications that leverage their own data securely and at scale,” said Kulkarni. 

AWS VP of specialists and partners, Ruba Borno, said the strategic collaboration delivers particular value for highly regulated industries requiring robust data protection, while a shared commitment to standards like Model Context Protocols enables “seamless agent-to-agent interactions”.  

“Available through AWS Marketplace, customers will be able to quickly deploy solutions that combine Elastic's powerful search capabilities with Amazon Bedrock on the secure, global AWS infrastructure, helping them build compliant, intelligent applications that accelerate their AI journey,” said Borno. 

The collaboration comes on the heels of Elastic being named the AWS Global Generative AI Infrastructure and Data Partner of the Year in December 2024.  

It was among the first 15 AWS software partners recognised at the launch of the AWS Generative AI Competency and, in recent months, was also recognised by AWS for its work in the public sector, receiving AWS competency designations for both the Government and Education sectors.