Dell most admired US firm

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Dell is the most admired company in the United States, according to a poll released this week by Fortune magazine.

The poll had Dell supplanting Wal-Mart in the first spot and pushing IBM off the top 10 list.

Dell moved up four spots from the number five position it held last year, while former number one Wal-Mart fell to number four.

Rounding out the top 10 were General Electric (number two), Starbucks (number three), Southwest Airlines (number five), FedEx, Berkshire Hathaway, Microsoft, Johnson & Johnson, and Procter & Gamble.

In the annual poll, 10,000 people ranked 582 companies on eight attributes, ranging from innovation and financial soundness to long-term investment and quality of products.

But when computer companies peers rated their rivals, IBM came out on top.

"When it came time for computer firms to score their own, venerable Big Blue edged ahead. Why? Dell's peers see it as a brilliantly managed brand, but no innovator in raw computing," said Fortune writer Abrahm Lustgarten in a statement.

 

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