Data integration vendor Fivetran has enhanced its partner program with higher incentives, deeper go-to-market collaboration and expanded technical enablement.
In addition to referral-based incentives, the program now includes reselling and co-selling opportunities — giving partners greater flexibility in how they engage with customers while unlocking new revenue potential.
The program introduces four partner tiers, offering structured benefits based on engagement level. In addition to programmatic resell discounts, top-tier partners gain access to additional incentives, including rebates for ensuring joint customers are successfully onboarded and fully leveraging the Fivetran platform.
Fivetran is also putting strategies in place to encourage and reward its sales teams for pursuing joint business with partners.
With integrations across AWS, Databricks, Google Cloud, Microsoft Azure and Snowflake, partners can help customers unify data across platforms and power AI and analytics.
Fivetran now supports over 700 pre-built connectors and more than 6,700 companies — including OpenAI, Pfizer, LVMH and National Australia Bank — use Fivetran to centralise their data and drive innovation.
Fivetran’s VP of alliances, Logan Welley, said data centralisation remains one of the biggest challenges for enterprises today.
"Our partners are critical to solving that — whether they’re helping businesses unify data across cloud platforms, modernise their infrastructure, or power AI-driven decision-making,” he said.
“This expanded program gives them the tools, incentives and support they need to grow their business while making data movement effortless for customers."
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