Customer engagement platform CloudWave rebrands as NeonNow

CloudWave, an AI customer engagement platform, has rebranded to NeonNow.

The rebrand comes amid a move to roll out its partner-led customer experience platform across 170 countries, enabling resellers and managed service providers to deliver AI-driven communications without upfront infrastructure investment.

Headquartered in Sydney, NeonNow has established new offices in the United States, the United Kingdom, India, and New Zealand as it positions itself for global growth.

Its platform consolidates customer engagement, communications and deployment into a single system, aiming to enable partners to deliver voice, messaging and AI-driven interactions without the need to manage multiple vendors or integration layers.

The platform is built on AWS infrastructure and integrates with Twilio’s communications technology.

Channel partners can commercialise the platform through a recurring revenue model linked to customer usage, with the option to manage implementation and support internally or use NeonNow’s delivery infrastructure.

The company said the platform currently supports over 200 customers globally across enterprise, SMB and government, and handles billions of interactions every year.

“The rebrand signals a broader transformation in how the company builds, bends, and delivers technology in a rapidly changing digital landscape,” said Michael Powrie, NeonNow founder and chief executive.

“For our channel partners, this shift is about removing the complexity that has traditionally slowed deployment and limited scale across markets.

“We have rebuilt the platform so partners can deliver customer engagement services globally through a single system, maintain compliance across jurisdictions, and generate recurring revenue without the need for fragmented infrastructure."