The company has announced it will be changing its business model in Australia with all its local operations being consolidated from its Singapore regional head office.
It will continue to maintain its presence in stores here through a number of distribution partners including Altech Computers, Multimedia Technology and its online retail partners.
“Like most businesses today, we have been monitoring and analysing the market situation closely and have taken steps in advance to streamline our sales distribution model to better compete in the market,” said Bernard Koh, country manager, A/NZ, Creative Labs.
“We believe that by changing our business model flexibly, we will better serve our customers and partners,” he added.
Creative Labs was founded in Singapore in 1981. It distributes digital entertainment products for the personal computer (PC) and the Internet.
Creative Labs changes its business model
By
Staff Writers
on Jan 12, 2009 11:43AM
Got a news tip for our journalists? Share it with us anonymously here.
Partner Content
Channel can help lead customers to boosting workplace wellbeing with professional headsets
Ingram Micro Ushers in the Age of Ultra
Secure, integrated platforms enable MSPs to focus bringing powerful solutions to customers
Kaseya Dattocon APAC 2024 is Back
Build cybersecurity capability with award winning Fortinet training from Ingram Micro
Sponsored Whitepapers
Easing the burden of Microsoft CSP management
-1.jpg&w=100&c=1&s=0)
Stop Fraud Before It Starts: A Must-Read Guide for Safer Customer Communications
The Cybersecurity Playbook for Partners in Asia Pacific and Japan
Pulseway Essential Eight Framework
7 Best Practices For Implementing Human Risk Management
.png&w=100&c=1&s=0)
