Confluent to invest over $300m in partner ecosystem

Confluent intends to invest USD$200 million (AUD$306 million) in its partner ecosystem over the next three years.

The data streaming platform vendor said it wants the investment to encourage partners to make data streaming a core part of their business.

The investment will be focused on enabling partners to launch new solutions based on Confluent’s products, co-develop use cases for high data streaming demand customers, and work with partners to build integrations for its platform.

The company pointed to a comment from analyst firm IDC that organisations require AI-ready data to make the most of AI.

“This readiness is not solely about adopting AI tools but more about building the foundational infrastructure, processes, and culture required to support AI initiatives at scale," the IDC statement said.

Confluent senior vice president Kamal Brar said data streaming is the “lifeblood” of artificial intelligence.

“The opportunity ahead is massive, and we believe it will be defined by those who can move and build together," said Brar.

"We invite technology leaders, integrators, and domain experts to join us in helping organisations harness real-time data to innovate faster, operate smarter, and stay ahead of the curve.”

Last year, Confluent launched an OEM programme targeting managed service providers (MSPs), cloud service providers (CSPs), and independent software vendors (ISVs).

The programme allowed these partners to globally redistribute Confluent’s platform.