Appian revamps global partner program

Cloud computing and enterprise software vendor Appian has introduced new benefits for partners as part of its Global Partner Program strategy revamp.

The revamped program includes a simplified structure and "stackable benefits" across its Authorised, Premier and Elite tiers.

The benefits cover financial and value-based incentives tied to deal registration, new training paths and joint marketing campaigns.

As partners advance to higher tiers, they qualify for increased performance-based financial benefits and greater enablement from Appian.

New program benefits include:

• Deal registration: Includes defined rules of engagement, predictable discounts and the ability to resell to new customers identified and registered by partners in any market segment.
• Pipeline creation support: Increased resources to support go-to-market activities, new sales tools for deal advancement and funding for top-of-funnel pipeline creation.
• Expanded product enablement: Programs now include Appian Fast Start to provide new partners with free developer training and certifications; Appian Edge for upskilling and certifying practitioners with eligible certifications on competitive platforms; Accelerated Senior Developer course to support learning while working on customer projects; and University Partnership support for partners working with local schools interested in offering an Appian curriculum.

“The 2024 enhancements to our partner program support the ‘One Appian’ go-to-market strategy I outlined at the beginning of the year," said Appian's chief revenue officer Chris Jones.

"The program is focused on aligning combined resources and collective capabilities to foster greater collaboration in delivering outstanding customer experiences and business outcomes.” 

“We will increase customer value and net-new business by enabling our partners’ go-to-market strategies and industry specialisations and providing unprecedented access to Appian resources, financial incentives, and tailored support.”

“Appian’s 2024 Global Partner Program delivers on our commitment to partner success through enablement that elevates and empowers the partner experience, alignment to accelerate success together, and increased investment across our partnership tiers.”